“The first goal is to make the best personal compute”
“The second goal is to make a lot of profit so that we can keep achieving the first goal”

“we are a product company”

the best marketing is education

Stay hungry, stay foolish

Inspire

好强烈的词语

built from our hearts, and better use our heads

乔布斯三十年前也是在把高不可攀的科技的体验变好+把价格打下来

“做出让人热爱的产品”

差异化需要自我觉察以及决策的勇气，最好还辅助于宽松的土壤

“这不只是一份工作，这是种冒险”

看到内外现在这样子，感叹做品牌真的不容易