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Podcasting emerged in the 2000s, propelled by radio veterans devoted to audio and narrative storytelling. But today, many of the most popular and lucrative podcasts are video shows, hosted by chatty personalities with large social media followings.
Amazon is betting that these two categories require different business models.“They didn't make sense to have under a single roof anymore,”Mr. Boom said in a phone interview on Monday.
For narrative shows, “the person telling the story isn't the product,”Mr. Boom said.“The story is the product.”
But video podcasts, with their“borderline explosive growth,”he continued, are the opposite: It's all about the talent, their fan bases and their franchise potential.
“It's about building an audience and then finding lots of different ways to monetize that audience,”Mr. Boom said. (Last year, for example, the Wondery children's science podcast “Wow in the World” began selling educational toys.)
www.nytimes.com
Amazon is betting that these two categories require different business models.“They didn't make sense to have under a single roof anymore,”Mr. Boom said in a phone interview on Monday.
For narrative shows, “the person telling the story isn't the product,”Mr. Boom said.“The story is the product.”
But video podcasts, with their“borderline explosive growth,”he continued, are the opposite: It's all about the talent, their fan bases and their franchise potential.
“It's about building an audience and then finding lots of different ways to monetize that audience,”Mr. Boom said. (Last year, for example, the Wondery children's science podcast “Wow in the World” began selling educational toys.)
www.nytimes.com
约小亚: 很意外，视频播客的意义这种问题，竟然还是美国同行先掰扯清楚了。
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每年还是会预想一下跨年这几分钟会怎么过，结果怎么可能想到，这次是@AnotherBear 给我上CPA实务速成课上过去的……
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这不就一哆嗦（今年作为听众推荐的播客之一
晃抠你: 嚯 能不能在2026年到达之前突破为期了三年的2w多呢
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看了原文，挺有启发的：mp.weixin.qq.com
四楼: 说来惭愧，其实一直没玩苏丹的游戏，但是很爱看他们制作人经验分享。这段话放在对任何工具的使用上都是成立的，尤其是AI。不要觉得有了个GPT或者Gemini账号，就「天下为我所用」了，一个人的知识、审美趣味、脑子就那么点。你吃过土豆，有了一台油炸机，然后就说「我要做一个叫薯条的玩意儿」——而在此之前你甚至都没有吃过薯条，罔论做好吃的薯条。 工具猪突猛进的迭代，是很容易让人产生眩晕的，觉得自己可以摘下从来没有看清过模样的星星，但实际上你只是应该拿它来打磨自己手里的石头，把它打磨成可以媲美星星那般闪亮，而不是一起猪突猛进去制造更多的互联网垃圾。
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HBS给acquired写了个案例，睡前看了一点。很多信息他们自己都讲过，但想来想去还是会震撼于他们各自要为一个公司做100小时前期研究，总计200小时（其中包含20-30个访谈call）这件事。
我会忍不住折算这些小时数对应的工作日长度——100个小时还要双休的话，就是两个整周；200小时如果都是一个人完成，就需要一个月。他们也用一点AI辅助工作，否则时间更长。以及，之后的实际录制还要花掉6-8个小时。
记得职业早期，编辑发过一个类似“如何快速了解一家公司/一个行业”的知乎问答，高赞答案应该就是咨询公司那套方法论。但相比之下，好像还是200小时的沉浸式研究更有显著的说服力。
我会忍不住折算这些小时数对应的工作日长度——100个小时还要双休的话，就是两个整周；200小时如果都是一个人完成，就需要一个月。他们也用一点AI辅助工作，否则时间更长。以及，之后的实际录制还要花掉6-8个小时。
记得职业早期，编辑发过一个类似“如何快速了解一家公司/一个行业”的知乎问答，高赞答案应该就是咨询公司那套方法论。但相比之下，好像还是200小时的沉浸式研究更有显著的说服力。
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